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Can Social Media Content Increase Financial Market Returns? Survey Results from Poland

Author

Listed:
  • Cwynar Andrzej
  • Cwynar Wiktor

    (University of Economics and Innovation, Projektowa 4, 20-209, Lublin, Poland)

  • Pater Robert

    (University of Information Technology and Management, Rzeszów, Poland)

Abstract

Background and Purpose: In recent years classic financial market theory based on decision makers’ rationality has been challenged by repeated anomalies that became a ‘new normal’. As a result, what we witness today is a considerable turn to behavioral concepts that can shed a new light on choices made by market participants. The astonishing development of social media accelerated scientific validation of such concepts, since the media opened new and capacious ‘laboratory space’ for testing behavioral hypotheses. The main purpose of the article is to examine whether financial market professionals believe that social media content can be useful in achieving additional financial market returns and to investigate the factors behind this belief.

Suggested Citation

  • Cwynar Andrzej & Cwynar Wiktor & Pater Robert, 2017. "Can Social Media Content Increase Financial Market Returns? Survey Results from Poland," Organizacija, Sciendo, vol. 50(2), pages 97-111, May.
    • Handle: RePEc:vrs:organi:v:50:y:2017:i:2:p:97-111:n:2
    DOI: 10.1515/orga-2017-0007
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    Cited by:

    1. Haque, Md Ziaul & Qian, Aimin & Hoque, Md Rakibul & Lucky, Suraiea Akter, 2022. "A unified framework for exploring the determinants of online social networks (OSNs) on institutional investors’ capital market investment decision," Technology in Society, Elsevier, vol. 70(C).

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