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Artificial Intelligence in the Operational Activities of Enterprises as a Factor for Increasing their Competitiveness in Regional and International Markets

Author

Listed:
  • Guzonova Vera

    (PhD. Ing., DTI University, 533/20 Sládkovičova, Dubnica nad Vahom, Slovakia)

  • Yaroshenko Ivan

    (D.Sc. Prof., National Technical University, Kharkiv Polytechnic Institute, 2 Kirpycheva str., Kharkiv, Ukraine)

  • Kanova Oleksandra

    (Assoc. Prof., Simon Kuznets Kharkiv National University of Economics, 9A Nauky av., Kharkiv, Ukraine)

  • Buletsa Nadiya

    (Assoc. Prof., Uzhhorod National University, 14A Universytetska str., Uzhhorod, Ukraine)

  • Itchenko Dmytro

    (Assoc. Prof., Chernihiv Polytechnic National University, 95 Shevchenko str., Chernihiv, Ukraine)

  • Orlovskyi Oleksandr

    (PhD Student, Chernihiv Polytechnic National University, 95 Shevchenko str., Chernihiv, Ukraine)

Abstract

The use of the artificial intelligence technology is spreading rapidly in all areas of activity, which is due to the impact of technology not only on increasing the level of human activity indicators, but also on increasing the competitiveness level of enterprises when using this technology in their operational activities. The main areas of operational activity of enterprises in which the artificial intelligence technology is used are highlighted, which include automation, organization, transport and logistics and marketing activities, management and personnel activities, quality control and monitoring. The impact of the links between the main areas and types of activities of enterprises on the competitiveness of these enterprises is described and formalized. Positive factors that, if the artificial intelligence technology is integrated into the production activities of the enterprise, increase its competitiveness, are highlighted. Attention is paid to studying the AI impact on increasing competitiveness of enterprises represented in regional and international markets for the sale of manufactured products/services, and implementation of the artificial intelligence technology in operational activities of these enterprises. Current trends in the AI use in operational activities of enterprises are analyzed.

Suggested Citation

  • Guzonova Vera & Yaroshenko Ivan & Kanova Oleksandra & Buletsa Nadiya & Itchenko Dmytro & Orlovskyi Oleksandr, 2026. "Artificial Intelligence in the Operational Activities of Enterprises as a Factor for Increasing their Competitiveness in Regional and International Markets," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 48(1), pages 67-76.
    • Handle: RePEc:vrs:mtrbid:v:48:y:2026:i:1:p:67-76:n:1007
    DOI: 10.15544/mts.2026.07
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    References listed on IDEAS

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    1. Cuiping Liu & Jing Li, 2024. "Embedding artificial intelligence into business operations: an examination of AI on corporate social and economic development," International Journal of Networking and Virtual Organisations, Inderscience Enterprises Ltd, vol. 31(3), pages 239-253.
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      JEL classification:

      • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
      • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
      • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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