IDEAS home Printed from https://ideas.repec.org/a/vrs/mosaro/v43y2022i1p95-128n1.html
   My bibliography  Save this article

Quality Policy in Creating Organizational Maturity in a Medical Tourism Enterprise

Author

Listed:
  • Kordasiewicz Joanna

    (SGH Warsaw School of Economics Collegium of Management and Finance Institute of Management Department of Consumer Behavior Research)

Abstract

This article examines the concept of organizational maturity, with particular emphasis on the importance that it can play in medical tourism. First, the concept of organization is subjected to an interdisciplinary interpretation in the light of the Polish and international literature on the subject. The influence of this area of enterprise management on the decisions made and the shaping of the pro-quality policy of the enterprise is considered - noting that the continuous and comprehensive improvement of intra-organizational processes, decisions taken and monitored, and long-term planning are determinants of the level of organizational maturity and contribute to the implementation of planned activities, while effectively responding to the needs of stakeholders. Next, selected results of a qualitative study conducted among selected private medical institutions specializing in medical tourism are presented. Despite the relatively rich literature in the field of tourist and medical services, few studies have looked at the importance of quality in management in private healthcare entities and its significant impact on the purchasing decisions of tourist patients, with a simultaneous emphasis on entities serving foreign medical patients. The survey was carried out in 2021 using the IDI (Individual in-depth Interview) technique, with a purposive sample of Polish and Croatian clinics providing services in the field of medical tourism holding a significant position in their respective market.

Suggested Citation

  • Kordasiewicz Joanna, 2022. "Quality Policy in Creating Organizational Maturity in a Medical Tourism Enterprise," Marketing of Scientific and Research Organizations, Sciendo, vol. 43(1), pages 95-128, March.
  • Handle: RePEc:vrs:mosaro:v:43:y:2022:i:1:p:95-128:n:1
    DOI: 10.2478/minib-2022-0005
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/minib-2022-0005
    Download Restriction: no

    File URL: https://libkey.io/10.2478/minib-2022-0005?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    medical tourism; organizational maturity; quality management; product; personnel;
    All these keywords.

    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mosaro:v:43:y:2022:i:1:p:95-128:n:1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.