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Tourism Product as a Tool Shaping Cross-cultural Approach in Marketing

Author

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  • Marciszewska Barbara

    (Gdynia Maritime University)

  • Grobelna Aleksandra

    (Gdynia Maritime University)

Abstract

One of the earlier definitions of cross-cultural management focuses on its behavioral aspects and underlines an importance of interaction of people from different cultures. “Cross-cultural management is the study of the behavior of people in organizations located in cultures and nations around the world” [Adler 1983, p. 226]. This definition is based on the description of organizational behavior within countries and cultures on one hand and of organizational behavior across countries and cultures on another. Peoples from different countries often work together in the same environment creating specific interactions but they can also built special relationships during their leisure time.

Suggested Citation

  • Marciszewska Barbara & Grobelna Aleksandra, 2015. "Tourism Product as a Tool Shaping Cross-cultural Approach in Marketing," Journal of Intercultural Management, Sciendo, vol. 7(2), pages 125-134, June.
    • Handle: RePEc:vrs:joinma:v:7:y:2015:i:2:p:125-134:n:8
    DOI: 10.1515/joim-2015-0014
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