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Digital storytelling and Enterprise Education: A creative tool for presenting entrepreneurial ideas

Author

Listed:
  • Tiernan Peter

    (Institute of Education, Dublin City University, Ireland)

  • Donlon Enda

    (Institute of Education, Dublin City University, Ireland)

Abstract

This paper explores the use of digital storytelling as a tool for presenting entrepreneurial ideas in enterprise education. Using quantitative and qualitative data, it examines student perceptions of the experience and its effectiveness. An online survey was distributed to 62 students in their first year of a teacher education degree, with responses gathered from 35 students. Findings suggest that digital storytelling effectively enables students to develop and present their entrepreneurial ideas and allows them to express themselves in interesting and engaging ways. The literature on digital storytelling is common in areas such as arts and media; however, few studies examine the use of digital storytelling in enterprise education. Fewer still examine digital storytelling as a means of assessment in an enterprise education module on a teacher education programme. This study provides insight into student experiences of digital storytelling as a tool to present entrepreneurial ideas and solutions to educational problems.

Suggested Citation

  • Tiernan Peter & Donlon Enda, 2024. "Digital storytelling and Enterprise Education: A creative tool for presenting entrepreneurial ideas," The Irish Journal of Management, Sciendo, vol. 43(1), pages 27-38.
    • Handle: RePEc:vrs:irjman:v:43:y:2024:i:1:p:27-38:n:1001
    DOI: 10.2478/ijm-2024-0004
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