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Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending

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  • van Ittersum Koert
  • Pennings Joost M.E
  • Wansink Brian

Abstract

All over the world the economic crisis has raised the number of households which are below the poverty line. A careful tracking of expenditures has become increasingly necessary to avoid financial distress. Models of spending behavior often implicitly assume that budget shoppers know how much they spend while shopping. As demonstrated here, this assumption is the exception rather than the rule

Suggested Citation

  • van Ittersum Koert & Pennings Joost M.E & Wansink Brian, 2010. "Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending," GfK Marketing Intelligence Review, Sciendo, vol. 2(2), pages 50-51, November.
    • Handle: RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:50-51:n:7
    DOI: 10.2478/gfkmir-2014-0063
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    Cited by:

    1. Norbert Wilson, 2016. "When the Cupboards Are Bare: Nudging Food Pantry Clients to Healthier Foods," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(1), pages 125-133.

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