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The Fears of Elderly People in the Process of Purchasing Food Products

Author

Listed:
  • Olejniczak Magdalena

    (WSB University in Poznań, Finance and Banking Department, Institute of Management, Powstańców Wielkopolskich 5, 61-895Poznań, Poland)

  • Olejniczak Tomasz

    (Poznań University of Economics and Business, Institute of Marketing, Department of Marketing Product, Al. Niepodległości 10, 61-875Poznań, Poland)

Abstract

Research background: The growing segment of elderly consumers implies the need to permanently explore the needs and expectations of older people in relation to the offer of food products. This is because, as the research results show, the households of the elderly are characterized by the different fulfillment of needs compared to others.

Suggested Citation

  • Olejniczak Magdalena & Olejniczak Tomasz, 2020. "The Fears of Elderly People in the Process of Purchasing Food Products," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 298-313, December.
    • Handle: RePEc:vrs:foeste:v:20:y:2020:i:2:p:298-313:n:13
    DOI: 10.2478/foli-2020-0049
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    More about this item

    Keywords

    consumer behavior; seniors; older people; food safety; food consumption;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • J14 - Labor and Demographic Economics - - Demographic Economics - - - Economics of the Elderly; Economics of the Handicapped; Non-Labor Market Discrimination
    • O39 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Other

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