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Understanding the Consumer Dynamics of AI in North Macedonian E-Business

Author

Listed:
  • Josimovski Saso

    (1 Ss. Cyril and Methodius University in Skopje, Macedonia)

  • Ivanovska Lidija Pulevska

    (2 Ss. Cyril and Methodius University in Skopje)

  • Dodevski Darko

    (3 Ss. Cyril and Methodius University in Skopje)

Abstract

This study investigates the dynamics of Artificial Intelligence (AI) in e-business, particularly from the perspective of consumers in North Macedonia. The research aims to identify and evaluate the benefits and challenges of AI integration in e-business, explore the ethical concerns related to AI decision-making, and understand the impact of AI on consumer behaviour and preferences.

Suggested Citation

  • Josimovski Saso & Ivanovska Lidija Pulevska & Dodevski Darko, 2023. "Understanding the Consumer Dynamics of AI in North Macedonian E-Business," Economics and Culture, Sciendo, vol. 20(2), pages 64-75, December.
    • Handle: RePEc:vrs:ecocul:v:20:y:2023:i:2:p:64-75:n:6
    DOI: 10.2478/jec-2023-0016
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    More about this item

    Keywords

    Artificial Intelligence; E-business; Consumer Behaviour; Ethical Implications; North Macedonia;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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