“LANDSCApp”: a friendly way to share the Italian geo-heritage

The geological landscape is an excellent topic for a better enhancement of the sustainable tourism. Considering Landscape as the result of the endogenous and exogenous activities that form the Earth's surface, and/or as the result of the interaction of many natural and cultural components, it is almost mandatory the use of such a theme as an informative vector in Environment Sciences popularization. Modern technology offers new powerful tools to reach and share a complete knowledge on the territory (intended as the integration between natural and cultural components). The overlay of thematic maps (geological, geomorphological, physiographic maps) as well as the integration of collected data allows us to identify the areas of greater natural and cultural value. The outdoor sports, expecially cycling and ski, give us an opportunity to talk about the territory, referring to its natural and cultural history; GIS and 3D modelling, are flexible and friendly tools in educational plans as well as in territorial promotion, fitting for the purpose of a twinning with TV sport transmission, as confirmed by the GeoloGiro experience (Geology at the Giro d’Italia 2013/14/15/16). The prototypical App here proposed, will show the landscape where the sports are played, through the visualisation of thematic maps and correlated images (3D modelling, animation, cartoons) integrating information on local environment and culture: the “LandscApp”. We argue that special attention should be devoted to the link between landscapes, wine tourism and sports, and that this new field would spur new actions to promote sustainable development in Italy, as well as a more sensible culture of responsible wine consumption.