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Competitive Intelligence In Business

Author

Listed:
  • Valentina Makni

    (University of Economics - Varna)

  • Yordan Ivanov

    (University of Economics - Varna)

  • Yulian Narlev

    (University of Economics - Varna)

  • Tsanko Ivanov

    (University of Economics - Varna)

Abstract

The present study aims at tracing out and analyzing the theoretical and practical aspects of competitive intelligence in the context of a considerably complicated in recent years competitive environment. There are consecutively considered the evolutionary aspects, the competitive intelligence cycle and some of its contemporary dimensions. The author seeks to synthesize and to demonstrate interrelations between the proper use of this modern, very useful instrument and the improved process of management decision-making through accurate forecasting, early warning and control over trends.

Suggested Citation

  • Valentina Makni & Yordan Ivanov & Yulian Narlev & Tsanko Ivanov, 2018. "Competitive Intelligence In Business," An Annual Book of University of Economics - Varna, University of Economics - Varna, vol. 89(1), pages 148-197, January.
    • Handle: RePEc:vrn:yrbook:y:2017-2018:i:1:p:148-197
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    More about this item

    Keywords

    Competitive Intelligence; Business; management decision-making;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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