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Post-Pandemic And Digital Changes In The Household Goods Market In Bulgaria

Author

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  • Yordan Atanasov

    (University of Economics – Varna, Bulgaria)

Abstract

It is an indisputable fact in the last decade that the global economy worldwide is transforming into a digital economy. The global pandemic of COVID-19, which broke out in the period 2020-2022, had a serious impact on retailing and contributed to an even higher degree to the digitalization of commercial operations in many industries. The purpose of this report is to research and analyze the changes in the household goods market in Europe and worldwide and how these changes affect the local Bulgarian market. Moreover, the research includes trends and opportunities for the industry for development in short term perspective.

Suggested Citation

  • Yordan Atanasov, 2023. "Post-Pandemic And Digital Changes In The Household Goods Market In Bulgaria," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 133-141.
    • Handle: RePEc:vrn:commdh:y:2023:i:1:p:133-141
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    More about this item

    Keywords

    post-pandemic changes; digitalization; digital transformation; household goods market;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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