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Market Analysis Of "Bird Slaughterhouse" Berkovitsa

Author

Listed:
  • Tsvetelina Kabakchieva

    (Dimitar A. Tsenov Academy of Economics, Svishtov)

Abstract

The transition to a market economy has put meat companies in a new state of operation. They are characterized by a high degree of uncertainty, increasing competition and a constant struggle for markets. The processes of realization of the finished products have become significantly more complicated. The behavior of the companies on the market, the economic results and the development of the enterprises depend on the orientation of the management in the market conditions. The purpose of the report is to make a situational - segmentation analysis of "Bird Slaughterhouse" Berkovitsa.

Suggested Citation

  • Tsvetelina Kabakchieva, 2021. "Market Analysis Of "Bird Slaughterhouse" Berkovitsa," AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021 CONFERENCE PROCEEDINGS, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 152-162, June.
    • Handle: RePEc:vra:pr2106:y:2021:i:1:p:152-162
    DOI: 10.36997/ARA2021.152
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    More about this item

    Keywords

    situational analysis; poultry slaughterhouse; product strategy;
    All these keywords.

    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets

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