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The Chitalishta Brand – Problems and Prospects

Author

Listed:
  • Svetlana Nencheva

    (The University of Veliko Tarnovo)

Abstract

The Chitalishte is a unique public institution that performs educational and enlightenment functions and activities in Bulgaria. The status of his business allows him to be represented as a trademark. The aim of this paper is to test the existence of a brand. The existing legal framework for the activities, development and maintenance of the Chitalishte provides an opportunity to make the present analysis and recommendations.

Suggested Citation

  • Svetlana Nencheva, 2018. "The Chitalishta Brand – Problems and Prospects," Regional Economy and Sustainable Development, Conference Proceedings 2017, Research Institute, University of Economics - Varna, issue 2, pages 298-304, March.
    • Handle: RePEc:vra:pr1803:y:2018:i:2:p:298-304
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    More about this item

    Keywords

    brand; management; chitalishte; marketing; sustainable development.;
    All these keywords.

    JEL classification:

    • A00 - General Economics and Teaching - - General - - - General

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