IDEAS home Printed from https://ideas.repec.org/a/vra/journl/y2017i1p45-51.html
   My bibliography  Save this article

Socio-Psychological Theories About Consumer Behaviour

Author

Listed:
  • Violeta Peteva Laskova

    (University of Economics - Varna)

Abstract

Consumer behaviour is a complex social phenomenon that presents a real challenge in both theoretical and practical aspects. It is a scientific area with a strong emphasis on interdisciplinary character and conceptual basises that are extremely broad and complex. These basises cover the fundamental social sciences that human civilization has built for millennia, but also many interdisciplinary and frontier scientific areas of recent decades. When studying consumer behaviour, it is logical to seek complementarity between the normative and empirical theories. The socio-psychological theories that have had the most significant influence on the study of consumer behaviour are the theory of bounded rationality, heuristics, and the prospect theory.

Suggested Citation

  • Violeta Peteva Laskova, 2017. "Socio-Psychological Theories About Consumer Behaviour," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, issue 1, pages 45-51, November.
    • Handle: RePEc:vra:journl:y:2017:i:1:p:45-51
    as

    Download full text from publisher

    File URL: http://www.su-varna.org/izdanij/2017/ikonomika-017-1/45-51.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Consumer Behaviour; Bounded Rationality; Heuristic; Affect Heuristic; Prospect Theory; The Iceberg principle; Symbolism;
    All these keywords.

    JEL classification:

    • A00 - General Economics and Teaching - - General - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vra:journl:y:2017:i:1:p:45-51. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Pavel Petrov (email available below). General contact details of provider: https://edirc.repec.org/data/uevecea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.