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Approaches to Expanding the Business of Western Companies in the Agricultural and Food Sectors in Bulgaria

Author

Listed:
  • Gergana Slavova

    (University of Economics - Varna)

Abstract

Many global companies in the agricultural business, as well as in related businesses such as the production and sale of food products, are faced with the question of how to expand their market shares so that their activities will be wider and reach more users at economically favorable conditions for them. This article aims to identify approaches to expanding such businesses, their advantages and disadvantages and why in certain sectors of agribusiness some models for scaling are more appropriate than others models that may, for example, be preferred for businesses dealing with processed and ready-to-eat food products.

Suggested Citation

  • Gergana Slavova, 2016. "Approaches to Expanding the Business of Western Companies in the Agricultural and Food Sectors in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, issue 1, pages 69-76, November.
    • Handle: RePEc:vra:journl:y:2016:i:1:p:69-76
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    File URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2069-76.pdf
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    More about this item

    Keywords

    Approaches to expanding; business; western companies; agricultural and food sectors;
    All these keywords.

    JEL classification:

    • A00 - General Economics and Teaching - - General - - - General

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