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Some Aspects of Social Media and the Brand

Author

Listed:
  • Penka Goranova

    (Tsenov Academy of Economics, Svishtov)

  • Steliana Vasileva

    (Tsenov Academy of Economics, Svishtov)

Abstract

The combination of the coordination of brand messages in all media, including social media, the significant impact that social media has both on consumers and on the companies, the speed with which things happen in this area, and the relative paucity of existing research on the issues, concerned in this paper, are the reasons that have led to the development of the report. In particular, this study examines the main aspects of social media through the prism of branding.

Suggested Citation

  • Penka Goranova & Steliana Vasileva, 2016. "Some Aspects of Social Media and the Brand," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, issue 1, pages 51-58, November.
    • Handle: RePEc:vra:journl:y:2016:i:1:p:51-58
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    File URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2051-58.pdf
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    More about this item

    Keywords

    social media; branding; brand; brand equity; modern marketing reality; communication;
    All these keywords.

    JEL classification:

    • A00 - General Economics and Teaching - - General - - - General

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