IDEAS home Printed from https://ideas.repec.org/a/vra/journl/y2013i1p65-76.html
   My bibliography  Save this article

Market entry of American franchisors in Central and Eastern Europe

Author

Listed:
  • Milena Mihaylova

    (University of Economics - Varna)

Abstract

The following article represents the market entry of American franchisors in CEE. The author reveals the incentives of American companies to launch their franchise strategy through the bias of the three most popular scientific approaches on franchising. It is found an interdependence between company size and international scope, which proves that the choice to expand in CEE is rather caused by intraorganizational factors.

Suggested Citation

  • Milena Mihaylova, 2013. "Market entry of American franchisors in Central and Eastern Europe," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, issue 1, pages 65-76, November.
    • Handle: RePEc:vra:journl:y:2013:i:1:p:65-76
    as

    Download full text from publisher

    File URL: http://www.su-varna.org/izdanij/Ikonomika-13/Pages%2065-76.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    franchise; CEE; market entry; company size; expansion; international scope;
    All these keywords.

    JEL classification:

    • A00 - General Economics and Teaching - - General - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vra:journl:y:2013:i:1:p:65-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Pavel Petrov (email available below). General contact details of provider: https://edirc.repec.org/data/uevecea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.