IDEAS home Printed from https://ideas.repec.org/a/vra/journl/v8y2019i3p179-187.html
   My bibliography  Save this article

Green Boutique Hotels - Marketing and Economic Benefits

Author

Listed:
  • Miroslava Malcheva

    (University of Economics - Varna)

Abstract

Boutique hotels represent the most luxurious and innovative part of destination "tourist power". They attract a provocative, modern and extremely demanding segment that requires a special attention not only in terms of guests' physical stay, but also in the added value that a hotel of such category should provide to the customers. In this sense, some boutique hotels combine the use of technology-based supply system and marketing approaches with green practices. The environmental responsibility is now an important part of boutique hotels product portfolio and it is considered as a way to increase their economic benefits. As to the marketing, the green concept could be successfully used as a tool for expanding the boutique hotels impact on the tourist market and at the same time to meet the specific needs of eco-conscious consumers. The present study aims to analyze and assess the potential marketing and economic advantages for the boutique hotels that provide differentiated and trade recognized tourist product trough green oriented ideas.

Suggested Citation

  • Miroslava Malcheva, 2019. "Green Boutique Hotels - Marketing and Economic Benefits," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 179-187, December.
    • Handle: RePEc:vra:journl:v:8:y:2019:i:3:p:179-187
    DOI: 10.36997/IJUSV-ESS/2019.8.3.179
    as

    Download full text from publisher

    File URL: http://su-varna.org/journal/IJUSV-ESS/2019.8.3/179-187.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.36997/IJUSV-ESS/2019.8.3.179?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Miroslava Malcheva, 2018. "Competitive Advantages of Boutique Hotels in the Context of a Sharing Economy," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 71-83, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cheng-Sheng Lin & Chin-Shyang Shyu & Cheng-Ping Li, 2023. "The Greener the Hotel, the Better Operating Efficiency It Has? A Sustainable Tourism Perspective," Sustainability, MDPI, vol. 15(14), pages 1-16, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dewan, Nargis & Kim, Gwi-Gon, 2020. "Foreign Tourist Attitudes And Visit Intentions For Mountaineering Tourism In Pakistan," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(2), pages 173-186.
    2. Miroslava Malcheva, 2019. "The Automation Versus the Human Touch in the Boutique Hotels: Possible Limits," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 155-162, August.

    More about this item

    Keywords

    boutique hotels; green practices; sustainability; marketing; economic benefits;
    All these keywords.

    JEL classification:

    • Z30 - Other Special Topics - - Tourism Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vra:journl:v:8:y:2019:i:3:p:179-187. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Pavel Petrov (email available below). General contact details of provider: https://edirc.repec.org/data/uevecea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.