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The Inflation Expectation and Consumer Perceived Risk - Retail Management Challenges

Author

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  • Violeta Dimitrova

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

The last three years, which have passed under the threat of the Covid-19 pandemic, the measures of governments around the world to contain it, the war in Ukraine in 2022 and the deepening economic crisis with rising inflation rates, have significantly influenced consumer behavior and the retail business. The aim of the article is to examine changes in the consumer price index and consumer inflation expectations, and on this basis to identify key challenges for retail management and tools for reducing consumer risk. The study is based on data on the consumer price index and on surveys by the National Institute of Statistics of Bulgaria for the inflation expectations of consumers and retail business in 2022.

Suggested Citation

  • Violeta Dimitrova, 2022. "The Inflation Expectation and Consumer Perceived Risk - Retail Management Challenges," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(2), pages 124-132, August.
    • Handle: RePEc:vra:journl:v:11:y:2022:i:2:p:124-132
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    More about this item

    Keywords

    retail business; inflation; consumer perceived risk;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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