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Using integrated communication inside an organization

Author

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  • Maria-Magdalena Lupu

    (Valahia University, Târgoviste, România)

Abstract

In any organization, regardless its activity, efficient communication is an indicator of its performance by which it can increase the market share, improves and consolidate its image and level of employment involvement. In order to get these results, communication has to be managed according to integrated communication that needs adopting a global strategy that can send a unitary message through all channels and ways. Used mainly by big corporations, integrated communication is still too little known and used, the advantages of this type of communication being neglected, most of the times. The reason we have started the study of the present article is identifying the factors that lead to the decision of valuing the concept of integrated communication on the results we get by applying this concept.

Suggested Citation

  • Maria-Magdalena Lupu, 2015. "Using integrated communication inside an organization," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 6(1), pages 47-58, January-A.
    • Handle: RePEc:urn:urnste:v:6:y:2015:i:1:p:47-58
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    More about this item

    Keywords

    communication; integrated communication; management;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • H83 - Public Economics - - Miscellaneous Issues - - - Public Administration
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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