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STIM12 creativity model for the design lady shoes under the approach of fuzzy subsets

Author

Listed:
  • Jaime Tinto Arandes

    (Doctor en Ciencias Económicas y Empresariales, Universidad de Barcelona, España. Docente e Investigador, Centro de Investigaciones de Ciencias Sociales y Administrativas, Universidad Católica de Cuenca, Ecuador.)

  • Kléber Antonio Luna Altamirano

    (Magister en Administración de Empresas, Universidad de Guayaquil, Ecuador. Docente e Investigador Centro de Investigaciones de Ciencias Sociales y Administrativas, Universidad Católica de Cuenca, Ecuador.)

  • William Henry Sarmiento Espinoza

    (Magister en Didáctica de las Matemáticas, Universidad de Cuenca, Ecuador. Docente e Investigador, Centro de Investigaciones de Ciencias Sociales y Administrativas, Universidad Católica de Cuenca, Ecuador.)

  • Diego Patricio Cisneros Quintanilla

    (Magister en Administración de Empresas, Universidad de Guayaquil, Ecuador. Docente e Investigador, Centro de Investigaciones de Ciencias Sociales y Administrativas, Universidad Católica de Cuenca, Ecuador.)

Abstract

Canton Gualaceo, Province of Azuay, Ecuador, is characterized by the production of handmade footwear, artisans have seen the need to launch new products that capture the a" ention of customers. To this end, a group of experts in the manufacture of shoes has been assembled in order to apply a model based on fuzzy logic, using the STIM12 method, for the design and innovation of a new footwear in the ladies segment, in particular a boot, in which all the possible elements that catch the tastes and preferences of the female consumer are considered. This introduces an innovative method for the creation and acceptance in the market of a new product.

Suggested Citation

  • Jaime Tinto Arandes & Kléber Antonio Luna Altamirano & William Henry Sarmiento Espinoza & Diego Patricio Cisneros Quintanilla, 2017. "STIM12 creativity model for the design lady shoes under the approach of fuzzy subsets," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, vol. 42(44), pages 129-152, july-dece.
    • Handle: RePEc:ula:econom:v:42:y:2017:i:44:p:129-152
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    More about this item

    Keywords

    Footwear; creativity; innovation; fuzzy subsets.;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • C02 - Mathematical and Quantitative Methods - - General - - - Mathematical Economics
    • C45 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Neural Networks and Related Topics

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