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The concept of entrepreneurship social responsibility

Author

Listed:
  • Juan Pedro Sulbarán

    (Universidad de Los Andes. Facultad de Ciencias Económicas y Sociales)

Abstract

El tema de la Responsabilidad Social de la Empresa resulta por demás interesante y controversial dado lo difícil que puede ser para un gerente dirigir su atención y sus esfuerzos hacia objetivos que parecen rebasar las fronteras de lo económico y que, a simple vista, no son redituables; tal es el caso de los objetivos sociales. La idea central a desarrollar en el presente trabajo es destacar la importancia de la responsabilidad social de la empresa; concepto éste que aparentemente no contradice los objetivos de eficiencia y rentabilidad empresariales contribuyendo, eso sí, al mejoramiento de la posición competitiva de la empresa y al éxito general de su gestión a largo plazo.

Suggested Citation

  • Juan Pedro Sulbarán, 1995. "The concept of entrepreneurship social responsibility," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, vol. 20(10), pages 181-199, January-D.
    • Handle: RePEc:ula:econom:v:20:y:1995:i:10:p:181-199
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    More about this item

    Keywords

    Responsabilidad social empresarial; rentabilidad empresarial.;

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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