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Pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention dengan pendekatan Technology Acceptance Model (TAM) pada pengguna Instant Messaging LINE di Indonesia

Author

Listed:
  • Ricky Aditya
  • Aditya Wardhana

Abstract

Di antara berbagai instant messaging yang kini ada, LINE merupakan salah satu instant messaging yang menarik untuk diteliti dengan pesatnya pertumbuhan pengguna dan keunggulannya dibanding WhatsApp dan Blackberry. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention pada pengguna instant messaging LINE di Indonesia. Penelitian ini merupakan penelitian kuantitatif dengan analisis data deskriptif dan kausal, responden yang diteliti dalam penelitian ini berjumlah 400 pengguna instant messaging LINE di Indonesia dengan teknik sampling insidental. Hasil penelitian menunjukan bahwa perceived usefulness berada pada posisi angka 75,81% dengan kategori tinggi, perceived ease of use berada pada posisi angka 81,43% dengan kategori tinggi, behavioral intention berada pada posisi 79,52% dengan kategori tinggi, perceived usefulness berpengaruh signifikan terhadap behavioral intention sebesar 18,83%, perveived ease of use berpengaruh signifikan terhadap behavioral intention sebesar 36,84% serta perceived usefulness dan perceived ease of use berpengaruh signifikan terhadap behavioral inteniton sebesar 55,7%.

Suggested Citation

  • Ricky Aditya & Aditya Wardhana, 2016. "Pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention dengan pendekatan Technology Acceptance Model (TAM) pada pengguna Instant Messaging LINE di Indonesia," Jurnal Siasat Bisnis, Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia, vol. 20(1), pages 24-32.
    • Handle: RePEc:uii:jsbuii:v:20:y:2016:i:1:p:24-32:id:4427
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    1. repec:thr:techub:10034:y:2022:i:1:p:708-717 is not listed on IDEAS
    2. Dedy Husrizal Syah & Faisal Rahman Dongoran & Eko Wahyu Nugrahadi & Reza Aditia, 2022. "Understanding the technology acceptance model in the QRIS usage: Evidence from SMEs in Indonesia," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(6), pages 12-19, September.
    3. Mujiyana Mujiyana & Sahni Damerianta & Didin Mukodim & Ashur Harmadi & Indriyani Indriyani, 2022. "The influence of perceptions of usefulness, user ease, and security on interest in using fund e-wallet with e-trust as intervening variable," Technium Social Sciences Journal, Technium Science, vol. 34(1), pages 708-717, August.

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