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Internet and E-Marketing Technology


  • Katarina Ceran

    (Megatrend University Belgrad)

  • Milos Stevic

    (Health Center Pozarevac)


Traffic on the Internet is growing so rapidly that many companies have troubles in maintaining pace with the demands of visitors of their Web site. One of the most important usage of the Internet is, of course, in electronic business. Internet is consisted of computer and communication technologies, and makes our work easier, because the information are becoming permanent and easily accessible, wherever they are in the world, which provides easy and afordable international presentation for individuals. This significantly changes the ways of conducting business. Is the site easy to use, if the site works properly, which are the standards for online customer service, how to deliver physical products, and the like, is a key issue in e-marketing, ie. how to achieve customer satisfaction with the usage of e-marketing.

Suggested Citation

  • Katarina Ceran & Milos Stevic, 2009. "Internet and E-Marketing Technology," Analele Universitatii "Eftimie Murgu" Resita Fascicola de Inginerie, "Eftimie Murgu" University of Resita, vol. 1(XVI), pages 43-52, December.
  • Handle: RePEc:uem:journl:v:1:y:2009:i:xvi:p:43-52

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    More about this item


    Internet; Web marketing; e-marketing; organization;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising


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