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Continuidad y desempeño exportador en la empresa peruana


  • Oscar Malca Guaylupo

    () (Universidad del Pacífico, Lima (Perú))

  • Jorge Rubio Donet

    () (Universidad del Pacífico, Lima (Perú))


El presente artículo estudia la relación entre la continuidad de las empresas en los mercados internacionales y su desempeño exportador. Para ello, el estudio se centra en las empresas exportadoras peruanas durante el periodo 2000 a 2008, etapa en la cual las exportaciones peruanas tuvieron un crecimiento continuo. Se analizan los resultados alcanzados en los mercados internacionales, y a través del modelo LOGIT establece la relación probabilística entre su continuidad en dichos mercados y el resultado exportador medido en ventas de exportación.

Suggested Citation

  • Oscar Malca Guaylupo & Jorge Rubio Donet, 2013. "Continuidad y desempeño exportador en la empresa peruana," Journal of Business, Universidad del Pacífico (Lima, Perú), Universidad del Pacífico (Lima, Perú), vol. 5(1), pages 52-75.
  • Handle: RePEc:udp:journl:v:5:y:2013:i:1:p:52-75

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    More about this item


    Internacionalización; empresa peruana; exportaciones; mercados internacionales; desempeño exportador;

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration


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