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Desarrollo de un método para la determinación del entorno específico como punto de partida para el análisis estratégico y el acercamiento al conocimiento de la competencia: presentación y aplicaciones

Listed author(s):
  • Emilio García Vega

    ()

    (Universidad del Pacífico, Lima (Perú))

Registered author(s):

    La determinación del entorno específico es importante para la formulación de estrategias empresarialeseficientes, sobre la base de un análisis estratégico debidamente focalizado. Este trabajo trata de plantear unmétodo para ayudar a su acotación e identificación. Con su aplicación, se pretende ofrecer una herramientasimple y de fácil uso que permita tener un acercamiento más certero a la identificación de la industria queserá analizada; así como, una clarificación de la especificación de la competencia directa y la sustituta.Además, con el uso de esta herramienta, los administradores o gestores de una idea de negocios, de unaorganización en marcha o nueva; tendrán una aproximación a los temas mencionados, que son de importanciaestratégica en todo tipo de gestión. Asimismo, se presentan dos aplicaciones del método planteado: laprimera, orientada a una idea de negocios y la segunda, enfocada a los supermercados con alta carga deservicios en la ciudad de Lima, Perú.

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    File URL: http://revistas.up.edu.pe/index.php/business/article/view/760/834
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    Article provided by Universidad del Pacífico - University of the Pacific Lima (Peru) in its journal Journal of Business.

    Volume (Year): 1 (2009)
    Issue (Month): 2 ()
    Pages: 54-78

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    Handle: RePEc:udp:journl:v:1:y:2009:i:2:p:54-78
    Contact details of provider: Web page: http://journalofbusiness.up.edu.pe

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