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¿Hacia dónde va la ventaja competitiva?: Un modelo de gestión que incorpora a las personas como elemento clave de la estrategia empresarial

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  • Emilio García Vega

    () (Universidad del Pacífico, Lima (Perú))

Abstract

El concepto de ventaja competitiva ha evolucionado de manera acelerada en los últimos años. Algunos académicos y ejecutivos sostienen que las personas son el elemento fundamental para la construcción de la misma. En esta línea, la gestión de las empresas ha mostrado una inclinación hacia el manejo de los recursos humanos –denominados también «talentos» – como elemento clave de su éxito organizacional. En este trayecto, las ideas, los paradigmas y las concepciones se han modificado de manera interesante. Este texto trata de plantear estas nuevas concepciones frente al reto de gestionar una organización, y propone un modelo de gestión basado en la importancia de las personas en la administración de la ventaja competitiva.

Suggested Citation

  • Emilio García Vega, 2009. "¿Hacia dónde va la ventaja competitiva?: Un modelo de gestión que incorpora a las personas como elemento clave de la estrategia empresarial," Journal of Business, Universidad del Pacífico (Lima, Perú), Universidad del Pacífico (Lima, Perú), vol. 1(1), pages 63-78.
  • Handle: RePEc:udp:journl:v:1:y:2009:i:1:p:63-78
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    Keywords

    Strategy; Competitive Advantage; Management Model; People management;

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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