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Elementos clave para la gestión de la creatividad

Listed author(s):
  • Rosa María Fuchs Ángeles

    ()

    (Universidad del Pacífico, Lima (Perú))

  • Federico Carlo Franceso Tonetti

    (Instituto de Empresa Business School, a Universita’ Commerciale L.Bocconi, Lafarge-París)

Registered author(s):

    Las organizaciones se encuentran en la búsqueda permanente de la innovación, y para alcanzarla deben fomentar la creatividad. El presente artículo analiza una serie de elementos que se tienen en cuenta en la gestión de la creatividad organizacional y propone un modelo con los factores indispensables que las organizaciones deberían considerar para lograrla.Los elementos que se analizan son: la cultura y el entorno organizacional, la estrategia, la estructura, la comunicación, el contacto con el cliente, los mecanismos de recursos humanos (como el reclutamiento, el entrenamiento, el diseño de puestos, la compensación, la promoción y evaluación del desempeño), la orientación en el largo plazo y, finalmente, el ciclo de vida organizacional. A partir del análisis de estos elementos, se identificaron los pilares que se consideran indispensables para la gestión de la creatividad. El modelo propuesto está conformado por 5 pilares: la alineación entre estrategia, cultura y estructura organizacionales, llamada por los autores «Santísima Trinidad», la publicidad interna, la voz del consumidor, el reconocimiento y la mirada al futuro. Posteriormente, se presenta el caso de una empresa innovadora peruana desde la perspectiva del modelo y las conclusiones del estudio.

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    File URL: http://revistas.up.edu.pe/index.php/business/article/view/753/754
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    Article provided by Universidad del Pacífico - University of the Pacific Lima (Peru) in its journal Journal of Business.

    Volume (Year): 1 (2009)
    Issue (Month): 1 ()
    Pages: 48-62

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    Handle: RePEc:udp:journl:v:1:y:2009:i:1:p:48-62
    Contact details of provider: Web page: http://journalofbusiness.up.edu.pe

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