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Fusiones horizontales de empresas y estrategias de diferenciación de producto

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  • José Méndez Naya

Abstract

Taking as a reference a simple oligopoly model with differentiated products, in which there are three firms, the purpose of this paper is to complement the existing literature on mergers by proving that the traditional merger paradox can be avoided by assuming that, after the merger, the merging firms increase the existing bilateral product differentiation. In this context, it is proved that a merger could be welfare enhancing by increasing both consumers surplus and merging and non merging firms profits.

Suggested Citation

  • José Méndez Naya, 2017. "Fusiones horizontales de empresas y estrategias de diferenciación de producto," Estudios de Economia, University of Chile, Department of Economics, vol. 44(2 Year 20), pages 173-184, December.
    • Handle: RePEc:udc:esteco:v:44:y:2017:i:2:p:173-184
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    File URL: http://estudiosdeeconomia.uchile.cl/index.php/EDE/article/view/47523/50405
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    More about this item

    Keywords

    Horizontal mergers; product differentiation; welfare;
    All these keywords.

    JEL classification:

    • L00 - Industrial Organization - - General - - - General
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General

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