IDEAS home Printed from https://ideas.repec.org/a/ucp/jnlbus/v78y2005i4p1111-1136.html
   My bibliography  Save this article

What's in a Name? Hotelling's Valuation Principle and Business School Namings

Author

Listed:
  • Timothy R. Burch

    (University of Miami)

  • Vikram Nanda

    (University of Michigan)

Abstract

Almost 50 prominent business schools were "named" in the 1980s and 1990s, in exchange for sizable donations. We view this as an interesting example of the exhaustible resource market examined in Hotelling (1931). Schools face a trade-off that involves a possible benefit from waiting (to receive a larger gift) against the (opportunity) cost of delay. We find schools wait to accept a name until the annualized rate of increase in offered gifts is around 5%, in keeping with Hotelling's principle and a market in school names. We also find, generally, lower-ranked schools receive smaller gifts and delay their namings longer.

Suggested Citation

  • Timothy R. Burch & Vikram Nanda, 2005. "What's in a Name? Hotelling's Valuation Principle and Business School Namings," The Journal of Business, University of Chicago Press, vol. 78(4), pages 1111-1136, July.
  • Handle: RePEc:ucp:jnlbus:v:78:y:2005:i:4:p:1111-1136
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/430856
    File Function: main text
    Download Restriction: Access to the online full text or PDF requires a subscription.

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ucp:jnlbus:v:78:y:2005:i:4:p:1111-1136. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division). General contact details of provider: http://www.journals.uchicago.edu/JB/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.