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The Effects of FTC Advertising Regulation

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  • Peltzman, Sam

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Suggested Citation

  • Peltzman, Sam, 1981. "The Effects of FTC Advertising Regulation," Journal of Law and Economics, University of Chicago Press, vol. 24(3), pages 403-448, December.
  • Handle: RePEc:ucp:jlawec:v:24:y:1981:i:3:p:403-48
    DOI: 10.1086/466992
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    Cited by:

    1. Vijay S. Sampath & Naomi A. Gardberg & Noushi Rahman, 2018. "Corporate Reputation’s Invisible Hand: Bribery, Rational Choice, and Market Penalties," Journal of Business Ethics, Springer, vol. 151(3), pages 743-760, September.
    2. Glaeser, Edward L. & Ujhelyi, Gergely, 2010. "Regulating misinformation," Journal of Public Economics, Elsevier, vol. 94(3-4), pages 247-257, April.
    3. Koki Arai, 2013. "Note on the need for rules on misleading representation based on experimental evidence," Applied Economics Letters, Taylor & Francis Journals, vol. 20(1), pages 10-17, January.
    4. Johnson, William C. & Xie, Wenjuan & Yi, Sangho, 2014. "Corporate fraud and the value of reputations in the product market," Journal of Corporate Finance, Elsevier, vol. 25(C), pages 16-39.
    5. Yan Lu & Debanjan Mitra & David Musto & Sugata Ray, 2020. "Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets," Marketing Science, INFORMS, vol. 39(1), pages 71-91, January.
    6. Levy, Daniel & Dutta, Shantanu & Bergen, Mark & Venable, Robert, 1998. "Price Adjustment at Multiproduct Retailers," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 19(2), pages 81-120.
    7. David Soberman, 2002. "Informative Advertising: An Alternate Viewpoint and Implications," Review of Marketing Science Working Papers 1-3-1009, Berkeley Electronic Press.
    8. Pak Hung Au & Yuk‐Fai Fong & Jin Li, 2020. "Negotiated Block Trade And Rebuilding Of Trust," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 61(2), pages 901-939, May.
    9. Brady, Jacob & Evans, Mary F. & Wehrly, Eric W., 2019. "Reputational penalties for environmental violations: A pure and scientific replication study," International Review of Law and Economics, Elsevier, vol. 57(C), pages 60-72.
    10. Rosemary J. Avery & Aerin Brown & Alan Mathios, 2022. "Does industry self‐regulation work to protect consumers? An evaluation of the children's food and beverage advertising initiative," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 536-564, June.
    11. Mark Bergen & Daniel Levy & Sourav Ray & Paul H. Rubin & Benjamin Zeliger, 2008. "When Little Things Mean a Lot: On the Inefficiency of Item-Pricing Laws," Journal of Law and Economics, University of Chicago Press, vol. 51(2), pages 209-250, May.
    12. Steven Garber & John Adams, 1998. "Product and Stock Market Responses to Automotive Prodct Liability Verdicts," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 29(1998 Micr), pages 1-53.
    13. Armour, John & Mayer, Colin & Polo, Andrea, 2017. "Regulatory Sanctions and Reputational Damage in Financial Markets," Journal of Financial and Quantitative Analysis, Cambridge University Press, vol. 52(4), pages 1429-1448, August.
    14. Edward M. Iacobucci, 2014. "On the Interaction between Legal and Reputational Sanctions," The Journal of Legal Studies, University of Chicago Press, vol. 43(1), pages 189-207.
    15. Gary Entwistle & Glenn Feltham & Chima Mbagwu, 2006. "Misleading Disclosure of Pro Forma Earnings: An Empirical Examination," Journal of Business Ethics, Springer, vol. 69(4), pages 355-372, December.
    16. Robert Cluley, 2020. "Complaining about rivals: Indifference, cooperation, and competition in the governance of advertising," Regulation & Governance, John Wiley & Sons, vol. 14(2), pages 316-327, April.
    17. Khuram Shafi & Zartashia Hameed & Usama Qadri & Samina Nawab, 2018. "Exploration of Global Brand Value Announcements and Market Reaction," Administrative Sciences, MDPI, vol. 8(3), pages 1-11, August.
    18. Matthew Jones & Bruce Kobayashi & Jason O’Connor, 2018. "Economics at the FTC: Non-price Merger Effects and Deceptive Automobile Ads," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 53(4), pages 593-614, December.
    19. Franco Mariuzzo & Peter Ormosi & Zherou Majied, 2019. "Public and reputational sanctions: The case of cartels," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2018-06v3, Centre for Competition Policy, University of East Anglia, Norwich, UK..
    20. Alexander, Cindy R, 1999. "On the Nature of the Reputational Penalty for Corporate Crime: Evidence," Journal of Law and Economics, University of Chicago Press, vol. 42(1), pages 489-526, April.
    21. Andrew E. Wilson & Peter R. Darke & Jaideep Sengupta, 2022. "Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics," Journal of Business Ethics, Springer, vol. 181(4), pages 997-1013, December.
    22. Mariuzzo, Franco & Ormosi, Peter L & Majied, Zherou, 2020. "Fines and reputational sanctions: The case of cartels," International Journal of Industrial Organization, Elsevier, vol. 69(C).

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