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“Don’t Give Us Death like This!” Commemorating Death in the Age of COVID-19

Author

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  • Benét DeBerry-Spence
  • Lez Trujillo-Torres

Abstract

This research honors the lives of COVID-19 victims and gives voice to the commemorations their families share. The COVID-19 pandemic is becoming one of the most destructive forces experienced by humanity in the last 100 years. Commemoration is a way that consumers honor and memorialize the dead and a response by a society experiencing losses. Through an investigation of social and news media materials, we extend previous research on post-traumatic commemoration by examining consumer commemoration in the midst of a global pandemic. The data show commemorations of ante-, peri-, and postmortem memories prominently feature disruptions that implicate a “good death,” ritual sensemaking, and public death recognition. The findings also uncover that digital technologies are both a subject of consumer death memories and a means of managing COVID-19 related disruptions. Our work contributes to greater understanding of death and consumer culture.

Suggested Citation

  • Benét DeBerry-Spence & Lez Trujillo-Torres, 2022. "“Don’t Give Us Death like This!” Commemorating Death in the Age of COVID-19," Journal of the Association for Consumer Research, University of Chicago Press, vol. 7(1), pages 27-35.
    • Handle: RePEc:ucp:jacres:doi:10.1086/711832
    DOI: 10.1086/711832
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