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A win-win case of CSR 3.0 for wellbeing economics: digital currencies as a tool to improve the personnel income, the environmental respect & the general wellness
[Caso de RSC 3.0 para ganar-ganar en la auténtica economía de bienestar personal: divisas digitales como herramienta para mejorar la renta del personal, el respeto ambiental y el bienestar general]

Author

Listed:
  • Antonio Sánchez Bayón

    (Universidad Rey Juan Carlos, España.)

  • Miguel Ángel García Ramos

    (EAE Business School, España.)

Abstract

This is a critical paper (based in knowledge review with a constructivist proposal), under the Institutional Economics (including Austrian Economics), which analyzes the digital transition (from the welfare state economy to the authentic welfare or wellbeing economics) and the happiness management possibilities (as a part of the requirement for the global convergence process of Horizon 2030). Attention is focused on the digital currencies, as an example of technovation for personnel income and motivation management, environmental protection and a good practice of CSR 3.0 (in organizations oriented towards people wellness & happiness with sustainability). The paper explains how it works this win-win practice, with a real case of a Spanish cooperative company, with benefits for the whole stakeholders, the environment, other companies and the next generations.

Suggested Citation

  • Antonio Sánchez Bayón & Miguel Ángel García Ramos, 2021. "A win-win case of CSR 3.0 for wellbeing economics: digital currencies as a tool to improve the personnel income, the environmental respect & the general wellness [Caso de RSC 3.0 para ganar-ganar e," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 138, pages 75564-75564.
    • Handle: RePEc:ucm:reveco:y:2021:i:138:p:e75564
    DOI: 10.5209/reve.75564
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    More about this item

    Keywords

    Corporate Social Responsibility (CSR); Technovation; Digital currencies; Wellbeing economics; Personnel income; Environmental respect; Happiness management.;
    All these keywords.

    JEL classification:

    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • D31 - Microeconomics - - Distribution - - - Personal Income and Wealth Distribution
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • J3 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs
    • K0 - Law and Economics - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Z1 - Other Special Topics - - Cultural Economics
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior

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