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Estrategia de innovación como factor determinante del éxito de las cooperativas vitivinícolas de Castilla La Mancha
[Strategy of innovation like determinant factor of the success of the wine cooperatives of Castilla La Mancha]

Author

Listed:
  • María Valle Fernández Moreno

    (Universidad de Castilla-La Mancha.)

  • Isidro Peña García-Pardo

    (Universidad de Castilla-La Mancha.)

Abstract

La búsqueda de ventajas competitivas, como una de las principales tareas de la empresa, se ha convertido en un principio de las teorías contemporáneas de dirección estratégica (Teece, Pisano y Shuen, 1997). La innovación facilita la adaptación de la empresa al entorno global competitivo, por lo que representa un papel estratégico en el desempeño empresarial. En este sentido destaca la creciente importancia de la innovación y de la utilización de los activos tecnológicos de la empresa. Precisamente, en este trabajo se estudia el efecto en los resultados de cuatro dimensiones de la estrategia de innovación tecnológica sobre una muestra de cooperativas vitivinícolas de Castilla La- Mancha.

Suggested Citation

  • María Valle Fernández Moreno & Isidro Peña García-Pardo, 2009. "Estrategia de innovación como factor determinante del éxito de las cooperativas vitivinícolas de Castilla La Mancha [Strategy of innovation like determinant factor of the success of the wine cooper," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 98, pages 70-96.
    • Handle: RePEc:ucm:reveco:y:2009:i:98:p:70-96
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    More about this item

    Keywords

    Innovación; Cooperativas; Resultados.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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