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Estrategias de digitalización en MiPyMEs argentinas: ¿El nivel de compromiso se asocia a la madurez digital?
[Digitization strategies in Argentine MSMEs: Is the level of commitment associated with digital maturity?]

Author

Listed:
  • Carola Jones

    (Facultad de Ciencias Económicas, Universidad Nacional de Córdoba (UNC))

  • María Verónica Alderete

    (IIESS (CONICET-UNS), Departamento de Economía, Universidad Nacional del Sur (UNS))

  • Laura Ascenzi

    (Facultad de Ciencias Económicas UNC)

  • Elsi Esmeralda Davila Fialli

    (Facultad de Ciencias Económicas UNC)

  • Gloria Nuncira López

    (Facultad de Ciencias Económicas UNC)

  • Nicolás Leon Ladydo

    (Facultad de Ciencias Económicas UNC)

Abstract

El estudio analiza el compromiso de las MiPyMEs argentinas con la estrategia de digitalización en un contexto de transformación tecnológica acelerada. Con datos del Observatorio Iberoamericano de la MiPyME (2022), se construye un indicador que mide dicho compromiso y su relación con la madurez digital, el sector y el tamaño empresarial. Los resultados evidencian brechas estructurales y diferencias sectoriales, así como la influencia del liderazgo y la planificación estratégica en la adopción tecnológica. Se aportan evidencias útiles para el diseño de políticas y programas que fortalezcan las capacidades digitales y la competitividad sostenible del sector MiPyME.

Suggested Citation

  • Carola Jones & María Verónica Alderete & Laura Ascenzi & Elsi Esmeralda Davila Fialli & Gloria Nuncira López & Nicolás Leon Ladydo, 2025. "Estrategias de digitalización en MiPyMEs argentinas: ¿El nivel de compromiso se asocia a la madurez digital? [Digitization strategies in Argentine MSMEs: Is the level of commitment associated with digital maturity?]," Papeles de Europa, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Instituto Complutense de Estudios Internacionales (ICEI), vol. 38, pages 103531-1035.
  • Handle: RePEc:ucm:padeur:v:38:y:2025:p:e103531
    DOI: 10.5209/pade.103531
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    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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