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E-business and its Application in Conditions of Central European Market

Author

Listed:
  • Naci Tolga Saruc
  • Peter Dorcak
  • František Pollák

Abstract

Aim of this paper is highlighting possibilities in effective utilization of Information and Communication Technologies for supporting entrepreneurship (e-business) for Small and Medium enterprises. The core research carried on for duration of twelve months covered analysis and following presentation of possibilities of practical utilization of e-business applications. Furthermore research was oriented towards innovative forms of marketing communication in Real Corporation conducting business in Central European market. Analyzing data on collected findings can add value towards gaining a significant competitive advantage in form of better understanding of real facts influencing entrepreneurship in principle. This can lead consequently to positive influence on corporate effectiveness in the environment of Small and Medium enterprises.

Suggested Citation

  • Naci Tolga Saruc & Peter Dorcak & František Pollák, 2013. "E-business and its Application in Conditions of Central European Market," Quality Innovation Prosperity, Technical University of Košice, Department of integrated management, vol. 17(1).
  • Handle: RePEc:tuk:qipqip:v:17:y:2013:i:1:2
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    File URL: http://www.qip-journal.eu/index.php/QIP/article/view/152/150
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    Cited by:

    1. František Pollák & Peter Dorčák, 2016. "The Effective Use of Facebook by Small and Medium-Sized Enterprises Operating in Slovakia," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(1), pages 79-91.

    More about this item

    Keywords

    marketing; e-business; internet; quality;

    JEL classification:

    • Z - Other Special Topics

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