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The Size of Selling Costs

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  • Weiss, Leonard W
  • Pascoe, George
  • Martin, Stephen

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  • Weiss, Leonard W & Pascoe, George & Martin, Stephen, 1983. "The Size of Selling Costs," The Review of Economics and Statistics, MIT Press, vol. 65(4), pages 668-672, November.
    • Handle: RePEc:tpr:restat:v:65:y:1983:i:4:p:668-72
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    Cited by:

    1. Rogers, Richard T. & Tokle, Robert J., 1993. "Advertising Expenditures in U.S. Manufacturing Industries, 1967 and 1982," Working Papers 116112, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    2. Roucan-Kane, Maud & Peake, Whitney O., 2007. "Milking The Most From Your Promotional Dollars: An Analysis Of Agribusiness Firms Serving U.S.Agricultural Producers," Working papers 7331, Purdue University, Department of Agricultural Economics.
    3. Ross, William Jr. & Dalsace, Frederic & Anderson, Erin, 2005. "Should you set up your own sales force or should you outsource it? Pitfalls in the standard analysis," Business Horizons, Elsevier, vol. 48(1), pages 23-36.

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