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The Dynamics and Economic Impact of the Cultural Event “La Notte Bianca Romana”

Listed author(s):
  • Marco Meneguzzo


    (Università degli Studi di Roma "Tor Vergata")

  • Gloria Fiorani


    (Università degli Studi di Roma Urbino "Carlo Bo")

  • Stefano Armenia

    (Università degli Studi di Roma "Tor Vergata")

Registered author(s):

    This paper analyzes the cultural and artistic event “La Notte Bianca Romana”, which has been designed and realized by the Municipality of Rome. It consists in a territorial marketing tool to promote the “Eternal City” all over the world. This event turned out to be an important incentive to the economic and entrepreneurial development of the city, putting in relationship very important issues like “economic growth”, “quality of life”, “social development”. Our work aims to show that, by correctly implementing the strategies designed by the Municipality of Rome (the strategic coordinator of the event), all the actors in the system may have good chances in successfully developing the potentialities of this cultural event, both in terms of participation and territorial and temporal expansion, with positive social and economic downfalls on the territory.

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    Article provided by DSI - Dipartimento di Studi sull'Impresa in its journal DSI Essays Series.

    Volume (Year): 14 (2010)
    Issue (Month): ()

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    Handle: RePEc:tov:dsiess:v:14:y:2010
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