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The Dynamics and Economic Impact of the Cultural Event “La Notte Bianca Romana”


  • Marco Meneguzzo

    () (Università degli Studi di Roma "Tor Vergata")

  • Gloria Fiorani

    () (Università degli Studi di Roma Urbino "Carlo Bo")

  • Stefano Armenia

    (Università degli Studi di Roma "Tor Vergata")


This paper analyzes the cultural and artistic event “La Notte Bianca Romana”, which has been designed and realized by the Municipality of Rome. It consists in a territorial marketing tool to promote the “Eternal City” all over the world. This event turned out to be an important incentive to the economic and entrepreneurial development of the city, putting in relationship very important issues like “economic growth”, “quality of life”, “social development”. Our work aims to show that, by correctly implementing the strategies designed by the Municipality of Rome (the strategic coordinator of the event), all the actors in the system may have good chances in successfully developing the potentialities of this cultural event, both in terms of participation and territorial and temporal expansion, with positive social and economic downfalls on the territory.

Suggested Citation

  • Marco Meneguzzo & Gloria Fiorani & Stefano Armenia, 2010. "The Dynamics and Economic Impact of the Cultural Event “La Notte Bianca Romana”," DSI Essays Series, DSI - Dipartimento di Studi sull'Impresa, vol. 14.
  • Handle: RePEc:tov:dsiess:v:14:y:2010

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    System Dynamics; Cultural Network; Strategic Management; Local Government;

    JEL classification:

    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration


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