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Exploring Key Factors Influencing Fashion Preferences and the Role of Social Media Advertising in the City of Koronadal, South Cotabato, Philippines

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  • Jayson Diaz

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  • Jayson Diaz, 2024. "Exploring Key Factors Influencing Fashion Preferences and the Role of Social Media Advertising in the City of Koronadal, South Cotabato, Philippines," International Journal of Management, Knowledge and Learning, ToKnowPress, vol. 13, pages 195-207.
    • Handle: RePEc:tkp:jouijm:v:13:y:2024:p:195-207
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    References listed on IDEAS

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    1. Cristel Joy G. Cayaban & Yogi Tri Prasetyo & Satria Fadil Persada & Rianina D. Borres & Ma. Janice J. Gumasing & Reny Nadlifatin, 2023. "The Influence of Social Media and Sustainability Advocacy on the Purchase Intention of Filipino Consumers in Fast Fashion," Sustainability, MDPI, vol. 15(11), pages 1-20, May.
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