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Contemporary Tendencies in Radio Station Management

Author

Listed:
  • CIUREL Daniel-Liviu

    (Tibiscus University of Timisoara)

Abstract

Radio station management has changed dramatically during the last few years. Operating in a stiff competition environment, radio stations need to focus on new business models, as they evolve from broadcasting to narrowcasting or nichecasting. Since a radio station operates simultaneously on two markets (the consumers and the advertisers) attention should be placed both on the radio production and the radio promotion, on-air as well as off-air. The Program Director (PD) is acting more and more as a brand manager in order to ensure a unique competitive advantage for the radio station.

Suggested Citation

  • CIUREL Daniel-Liviu, 2013. "Contemporary Tendencies in Radio Station Management," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 122-125, May.
    • Handle: RePEc:tdt:annals:v:xix:y:2013:p:122-125
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    File URL: http://fse.tibiscus.ro/anale/Lucrari2013/Lucrari_vol_XIX_2013_018.pdf
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    More about this item

    Keywords

    radio station management; brand management; program management; radio programming;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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