IDEAS home Printed from https://ideas.repec.org/a/taf/wjabxx/v17y2016i2p188-208.html
   My bibliography  Save this article

Measuring Consumer Ethnocentrism: An Assessment of Reliability, Validity and Dimensionality of the CETSCALE in a Developing Market

Author

Listed:
  • Charles Makanyeza
  • Francois du Toit

Abstract

Based on 305 surveyed consumers in Zimbabwe’s two major cities (Harare and Bulawayo), the study sought mainly to measure consumer ethnocentrism and to test psychometric properties of the CETSCALE in Zimbabwe using structural equation modeling. It was established that the construct of consumer ethnocentrism comprises two dimensions, namely negative influence of foreign products, and preference for domestic products. Consumer ethnocentrism was found to be moderately high. The psychometric properties of the CETSCALE tested above the required thresholds. Consumer ethnocentrism was found to negatively influence consumer attitude towards imported poultry products. The study has implications for managers and future researchers.

Suggested Citation

  • Charles Makanyeza & Francois du Toit, 2016. "Measuring Consumer Ethnocentrism: An Assessment of Reliability, Validity and Dimensionality of the CETSCALE in a Developing Market," Journal of African Business, Taylor & Francis Journals, vol. 17(2), pages 188-208, May.
    • Handle: RePEc:taf:wjabxx:v:17:y:2016:i:2:p:188-208
    DOI: 10.1080/15228916.2016.1138270
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/15228916.2016.1138270
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/15228916.2016.1138270?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kilders, Valerie & Caputo, Vincenzina & Liverpool-Tasie, Lenis Saweda O., 2021. "Consumer ethnocentric behavior and food choices in developing countries: The case of Nigeria," Food Policy, Elsevier, vol. 99(C).
    2. Shaun McQuitty, 2018. "The Purposes of Multivariate Data Analysis Methods: an Applied Commentary," Journal of African Business, Taylor & Francis Journals, vol. 19(1), pages 124-142, January.
    3. Ilva Isa & Bederiana Shyti & Kamen Spassov, 2020. "Multiple Regression Analysis used in Analysis of Private Consumption and Public Final Consumption Evolution, case of Albanian Economy," European Journal of Marketing and Economics Articles, Revistia Research and Publishing, vol. 3, January -.
    4. Kilders, Valerie & Lineback, Caitlinn & Malone, Trey & Caputo, Vincenzina & McKendree, Melissa G.S., 2022. "The Tart Cherry Market and Purchasing Preferences in the United States," Staff Paper Series 317810, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    5. Riddhish N. Joshi & Yogesh C. Joshi, 2021. "An Assessment of CETSCALE in Liberalised Economy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 3-22.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:wjabxx:v:17:y:2016:i:2:p:188-208. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/wjab20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.