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Uncertainty, Generic Strategy, Strategic Clarity, and Performance of Retail SMEs in Peru, Argentina, and the United States

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  • John A. Parnell

Abstract

This study examines the links among perceived environmental uncertainty, generic strategy, strategic clarity, and performance in small and medium‐sized enterprises in the retail industry in rgentina, eru, and the nited tates. Moderate support was found for links between the defender strategy and competitive uncertainty, the prospector strategy and technology uncertainty, and the analyzer strategy and market uncertainty. In all three nations, businesses with high and low strategic clarity—the extent to which a single generic strategy reflects the organization's strategic intent—outperformed those with moderate strategic clarity. Differences across nations are addressed, and future research opportunities are elaborated.

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  • John A. Parnell, 2013. "Uncertainty, Generic Strategy, Strategic Clarity, and Performance of Retail SMEs in Peru, Argentina, and the United States," Journal of Small Business Management, Taylor & Francis Journals, vol. 51(2), pages 215-234, April.
    • Handle: RePEc:taf:ujbmxx:v:51:y:2013:i:2:p:215-234
    DOI: 10.1111/jsbm.12010
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    Cited by:

    1. Lee, In Hyeock & Lévesque, Moren, 2023. "Do resource-constrained early-stage firms balance their internal resources across business activities? If so, should they?," Journal of Business Research, Elsevier, vol. 159(C).

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