IDEAS home Printed from https://ideas.repec.org/a/taf/ujbmxx/v40y2002i1p27-42.html
   My bibliography  Save this article

New Product Development Processes in Small and Medium‐Sized Enterprises: Some Australian Evidence

Author

Listed:
  • Xueli Huang
  • Geoffrey N. Soutar
  • Alan Brown

Abstract

This article examines the new product development process (NPDP) in Australian small and medium‐sized enterprises (SMEs). Findings from a sample of 276 innovative Australian SMEs suggest that marketing‐related activities were undertaken less frequently and were less well executed than technical activities in developing new products. However, marketing‐related activities were important in distinguishing between successful and unsuccessful new products. In addition, resource and skill availability and new product planning were positively associated with the quality with which NPD activities are executed. Further, the existence of a new product strategy seemed to have a significant positive impact on the quality of NPD activities.

Suggested Citation

  • Xueli Huang & Geoffrey N. Soutar & Alan Brown, 2002. "New Product Development Processes in Small and Medium‐Sized Enterprises: Some Australian Evidence," Journal of Small Business Management, Taylor & Francis Journals, vol. 40(1), pages 27-42, January.
    • Handle: RePEc:taf:ujbmxx:v:40:y:2002:i:1:p:27-42
    DOI: 10.1111/1540-627X.00036
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1111/1540-627X.00036
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1111/1540-627X.00036?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:ujbmxx:v:40:y:2002:i:1:p:27-42. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/ujbm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.