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Technical attribute prioritisation in QFD based on cloud model and grey relational analysis

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  • Xu Wang
  • Hong Fang
  • Wenyan Song

Abstract

Promptly development of new products can be achieved through quality function deployment (QFD) process, which is critical to companies’ survival. Since the multi-criteria decision-making problem involved in QFD, a novel method integrating cloud model and grey relational analysis is put forward in this paper. Taking into account the subjectivity and ambiguity in linguistic evaluations, some scholars utilise fuzzy theory, rough theory, interval-valued fuzzy-rough sets and MCDM methods to improve traditional QFD. However, much priori information requirements, inability to handle subjectivity and randomness, and lack of mechanism to overcome small sample size problem are some inevitable drawbacks in these methods. To solve these deficiencies, a hybrid methodology is proposed in this paper, integrating the fortes of cloud model in processing ambiguity and randomness, and the merits of grey relational analysis in overcoming small sample size error as well as revealing the inner correlations. The comparative analysis of different approaches as well as the sensitivity analysis of criteria weights is implemented to prove the stability of the novel method. The results obtained in this paper shows that the proposed method can be a practical tool for improving the efficiency and accuracy of traditional QFD in reality management.

Suggested Citation

  • Xu Wang & Hong Fang & Wenyan Song, 2020. "Technical attribute prioritisation in QFD based on cloud model and grey relational analysis," International Journal of Production Research, Taylor & Francis Journals, vol. 58(19), pages 5751-5768, October.
  • Handle: RePEc:taf:tprsxx:v:58:y:2020:i:19:p:5751-5768
    DOI: 10.1080/00207543.2019.1657246
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    Cited by:

    1. Jiang, Lei & Wu, Huazhang & Song, Yang, 2022. "Diversified demand for health tourism matters: From a perspective of the intra-industry trade," Social Science & Medicine, Elsevier, vol. 293(C).
    2. Chih-Hung Hsu & Ru-Yue Yu & An-Yuan Chang & Wan-Ling Liu & An-Ching Sun, 2022. "Applying Integrated QFD-MCDM Approach to Strengthen Supply Chain Agility for Mitigating Sustainable Risks," Mathematics, MDPI, vol. 10(4), pages 1-41, February.
    3. Chih-Hung Hsu & Xu He & Ting-Yi Zhang & An-Yuan Chang & Wan-Ling Liu & Zhi-Qiang Lin, 2022. "Enhancing Supply Chain Agility with Industry 4.0 Enablers to Mitigate Ripple Effects Based on Integrated QFD-MCDM: An Empirical Study of New Energy Materials Manufacturers," Mathematics, MDPI, vol. 10(10), pages 1-35, May.
    4. Jia Huang & Ling-Xiang Mao & Hu-Chen Liu & Min-shun Song, 2022. "Quality function deployment improvement: A bibliometric analysis and literature review," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(3), pages 1347-1366, June.
    5. Hua Shi & Ling-Xiang Mao & Ke Li & Xiang-Hu Wang & Hu-Chen Liu, 2022. "Engineering Characteristics Prioritization in Quality Function Deployment Using an Improved ORESTE Method with Double Hierarchy Hesitant Linguistic Information," Sustainability, MDPI, vol. 14(15), pages 1-19, August.

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