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The use and acceptance of new media entertainment technology by elderly users: development of an expanded technology acceptance model

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  • Leyla Dogruel
  • Sven Joeckel
  • Nicholas D. Bowman

Abstract

Research on elderly people's ICT acceptance and use often relies on the technology acceptance model (TAM) framework, but has been mostly limited to task-oriented uses. This article expands approaches in technology acceptance and use by developing a model to explain entertainment-related uses of new media technology by elderly people. On a theoretical level, we expand the TAM perspective by adding concepts that act as barriers and/or facilitators of technology acceptance, namely technophobia, self-efficacy and previous experience and expertise with technology. We develop an expanded TAM by testing the role of these concepts in two studies on entertainment media technology. In Study 1, we investigate behavioural intention to use 3D cinema among N = 125 German elderly media users (Age 50+). In Study 2, we focus the actual use of a computer game simulation by N = 115 German and US elderly media users (Age 50+). Findings in both studies point towards the central role of perceived usefulness, here modelled as enjoyment, as the reason for elderly people's use and acceptance of entertainment media technology. Perceived ease of use is seen as a precondition for enjoyment, particularly for interactive media.

Suggested Citation

  • Leyla Dogruel & Sven Joeckel & Nicholas D. Bowman, 2015. "The use and acceptance of new media entertainment technology by elderly users: development of an expanded technology acceptance model," Behaviour and Information Technology, Taylor & Francis Journals, vol. 34(11), pages 1052-1063, November.
    • Handle: RePEc:taf:tbitxx:v:34:y:2015:i:11:p:1052-1063
    DOI: 10.1080/0144929X.2015.1077890
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    Cited by:

    1. Li, Shengxiao (Alex), 2023. "Revisiting the relationship between information and communication technologies and travel behavior: An investigation of older Americans," Transportation Research Part A: Policy and Practice, Elsevier, vol. 172(C).
    2. Tianyang Huang, 2023. "Using SOR framework to explore the driving factors of older adults smartphone use behavior," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.

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