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Big data analytic capabilities, intrapreneurship, and service innovation behaviors: a moderated mediation model

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  • Emre Yaşar
  • Mahmut Demir
  • Cihan Cobanoglu

Abstract

Building on resource-based theory, entrepreneurial orientation theory, and intrapreneurship knowledge spillover theory, this study examined the relationship between big data analytics capabilities and service innovation as mediated by intrapreneurship behavior and moderated by strategic renewal behavior. Data were collected from 442 employees at 33 five-star hotels in Turkey and analyzed using structural modeling analysis. The findings revealed that big data analytics capabilities positively affect service innovation both directly and via intrapreneurship behavior. Strategic renewal behavior positively moderated the positive relationship between big data analytic capabilities and intrapreneurship behavior. This indicates that the impact of big data analytic capabilities on service innovation is influenced by intrapreneurial behavior, and that this influence is strengthened by strategic renewal behavior, that is, the organization's ability to adapt its strategies and processes to incorporate new ideas and innovations.

Suggested Citation

  • Emre Yaşar & Mahmut Demir & Cihan Cobanoglu, 2025. "Big data analytic capabilities, intrapreneurship, and service innovation behaviors: a moderated mediation model," The Service Industries Journal, Taylor & Francis Journals, vol. 45(9-10), pages 819-843, July.
    • Handle: RePEc:taf:servic:v:45:y:2025:i:9-10:p:819-843
    DOI: 10.1080/02642069.2024.2364816
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