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The effects of host sincerity on tourists’ perceived destination image

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  • Lingfei Wu
  • Babak Taheri
  • Fevzi Okumus
  • Suosheng Wang

Abstract

This study aims to explore the effects of host sincerity on tourists’ perceived destination image, satisfaction, and behavioral intentions. Data were collected via an on-site survey in China and analyzed using structural equation modeling analysis. The findings suggest that local hosts should show their sincerity toward tourists in tourist-host interactions to create a positive destination image and trigger positive behavioral intentions of tourists for sustainable development of the travel destination. Residents can be active partners and co-producers of destination branding. This study highlights interactions between tourists and local residents as important attributes of the destination experience.

Suggested Citation

  • Lingfei Wu & Babak Taheri & Fevzi Okumus & Suosheng Wang, 2024. "The effects of host sincerity on tourists’ perceived destination image," The Service Industries Journal, Taylor & Francis Journals, vol. 44(1-2), pages 83-104, January.
    • Handle: RePEc:taf:servic:v:44:y:2024:i:1-2:p:83-104
    DOI: 10.1080/02642069.2021.2011861
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