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Over and over: local fans and spectator sport tourist engagement

Author

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  • Renzo Cordina
  • Martin Joseph Gannon
  • Ross Croall

Abstract

This study investigates consumer engagement within the live sport-as-service industry by exploring the match-day experiences of spectator sport tourists. It highlights the importance of authentic and sincere experiences manifest through tourists’ interactions with local fans. Data were collected via semi-structured interviews with international tourists who had visited Glasgow and attended a Celtic FC match. The findings demonstrate that football clubs may overlook the importance of consumer engagement, and that local fans are crucial in sustaining sports tourists’ engagement. To this end, the findings suggest that tourist interactions with local fans can stimulate more memorable and enjoyable travel. Furthermore, the vocal, visual displays provided by local fans contribute to an authentic and sincere travel experience. The study therefore suggests that local fans are a resource under-utilised by professional sports teams, with their contribution serving as a vital bridge between organisation and tourist in fostering engagement.

Suggested Citation

  • Renzo Cordina & Martin Joseph Gannon & Ross Croall, 2019. "Over and over: local fans and spectator sport tourist engagement," The Service Industries Journal, Taylor & Francis Journals, vol. 39(7-8), pages 590-608, June.
    • Handle: RePEc:taf:servic:v:39:y:2019:i:7-8:p:590-608
    DOI: 10.1080/02642069.2018.1534962
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    Cited by:

    1. Barbara Mazza, 2023. "A Theoretical Model of Strategic Communication for the Sustainable Development of Sport Tourism," Sustainability, MDPI, vol. 15(9), pages 1-19, April.
    2. Kuo-Yan Wang, 2022. "Sustainable Tourism Development Based upon Visitors’ Brand Trust: A Case of “100 Religious Attractions”," Sustainability, MDPI, vol. 14(4), pages 1-30, February.
    3. Gege Zhang & Xiaoyuan Chen & Rob Law & Mu Zhang, 2020. "Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention," Sustainability, MDPI, vol. 12(21), pages 1-17, November.
    4. Yuhu Zhao & Xiangping Mei & Jianqiang Guo, 2023. "Influence of Sustainable Environment Based on a SWOT-PEST Model on Sports Tourism Service Integration Development," Sustainability, MDPI, vol. 15(2), pages 1-14, January.

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