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A comparative analysis of the entrepreneurial orientation/growth relationship in service firms and manufacturing firms

Author

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  • J.P. Coen Rigtering
  • Sascha Kraus
  • Fabian Eggers
  • Søren H. Jensen

Abstract

This article builds on the recently increasingly mentioned notion that entrepreneurship in the service sector is a worthwhile, but clearly underresearched topic. Using a sample of 1,612 small- and medium-size enterprises from the four German-speaking countries Germany, Austria, Switzerland, and Liechtenstein, and using structural equation modeling, this article finds that service firms have a significantly higher entrepreneurial orientation (EO) than manufacturing firms - both on the overall level as well as for each of the three sub-categories proactiveness, innovativeness, and risk-taking. With regards to the positive relationship between a firm's EO and its growth aspirations, nevertheless, no significant differences could be identified. Accordingly, this study shows that EO is a strategic orientation of highest value for service firms as well, under the premise of growth-orientation.

Suggested Citation

  • J.P. Coen Rigtering & Sascha Kraus & Fabian Eggers & Søren H. Jensen, 2014. "A comparative analysis of the entrepreneurial orientation/growth relationship in service firms and manufacturing firms," The Service Industries Journal, Taylor & Francis Journals, vol. 34(4), pages 275-294, February.
    • Handle: RePEc:taf:servic:v:34:y:2014:i:4:p:275-294
    DOI: 10.1080/02642069.2013.778978
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