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Antecedents of consumers' time perceptions in a hypermarket retailer

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  • Ivan Damir Anić
  • Sonja Radas
  • Joseph C. Miller

Abstract

This study examines the effects of five antecedents on consumers' time perceptions in a hypermarket environment. Findings indicate that the actual shopping time spent in the store and planned shopping activities significantly influence consumers' shopping time perceptions, while consumers' waiting time perceptions are driven by both actual checkout waiting time and actual shopping time. The article examines time gaps, i.e. consumers' errors in time estimation, as related to store loyalty intention and finds that past consumer purchases moderate the relationship between both time gaps and store loyalty intention. Managerial implications are discussed in the article.

Suggested Citation

  • Ivan Damir Anić & Sonja Radas & Joseph C. Miller, 2009. "Antecedents of consumers' time perceptions in a hypermarket retailer," The Service Industries Journal, Taylor & Francis Journals, vol. 31(5), pages 809-828, April.
  • Handle: RePEc:taf:servic:v:31:y:2009:i:5:p:809-828
    DOI: 10.1080/02642060903067530
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